The Caribbean Tourism Organization (CTO) advocates for agriculture not to be seen as a secondary industry, but as the foundation of the Caribbean's global identity, citing legacies like Jamaican coffee, cocoa from Trinidad and Tobago, and bananas from Saint Lucia. The official highlighted that modern travelers prioritize authenticity and local stories over conventional luxury. CTO highlights agriculture as the foundation of identity and tourism resilience in the Caribbean. The official noted that sensory authenticity and the 'farm-to-table' movement are fundamental pillars for attracting the modern traveler. Regis-Prosper concluded that the combination of agriculture, technology, and strategic foresight is key to Caribbean resilience, stating that tourism must function as a protector of the agricultural environment, never as its substitute. During the opening of the 54th annual AgriFest in St. Croix, the official emphasized that the success of modern tourism is inseparable from local agricultural production. Tourism is born in the garden. Regis-Prosper challenged the notion that tourism development should eclipse agriculture, pointing out that before hotel and port infrastructure, the land and crops were the origin of the activity. In this sense, she affirmed that visitors remember flavors and aromas that only local farmers can provide, placing them at the center of the sector's value chain. Economic impact and full occupancy. Jennifer Matarangas-King, Commissioner of Tourism for the U.S. Virgin Islands, stated that the future of the region's economic stability lies in the preservation of the soil and agricultural roots. She mentioned that her administration is acquiring land for conservation and agricultural use, encouraging new generations to see the soil as a fundamental asset for generational wealth. Finally, the representative of the Caribbean Tourism Organization (CTO) referred to the organization's 'Reimagine' plan, which prioritizes sustainable and regenerative tourism. She informed that AgriFest has consolidated as one of the periods of highest tourist activity, with full hotel occupancy and the arrival of three cruise ships with more than 8,000 visitors during the weekend. Matarangas-King emphasized that the 'farm-to-table' culture is a generational way of life in the territory. Resilience and future vision. Governor Albert Bryan Jr. participated in the event, calling for reflection on consumption and food security. He backed this vision with current economic indicators.
Caribbean Tourism Organization Links Tourism Success to Agricultural Preservation
The Caribbean Tourism Organization (CTO) stated that the success of modern tourism is inseparable from local agriculture. According to Secretary General Dona Regis-Prosper, modern travelers value authenticity and 'farm-to-table' experiences, making agriculture the foundation of the region's identity and resilience. During the 54th AgriFest on St. Croix, the economic benefits and importance of preserving agricultural land for future generations were discussed.